SophterLight Photography distinguishes itself from our competitors through exceptional quality work and community involvement.
"I believe that customers appreciate corporate citizens that are making the world a better place," says SophterLight's owner Mike. We look for creative ways to help ourselves and the community by partnering with nonprofits and other benevolent enterprises to offer our services at bulk-rate prices then donating part of the revenue to each respective organization. Millennials are particularly interested in businesses with a platform that includes corporate social responsibility.
SophterLight considered four things when we sought to incorporate community service into our business plan.
1. Building relationships within our community.
Looking at our community we sought to understand what was important and how our services fit in: is there record high unemployment? Does the Community Center need donations? For example, SophterLight's owner, recognized from his own untimely lay off and extended unemployment that he could host a community "Day of Photography", where he would sets up a location studio where community members can come to have executive headshots taken. "In todays economic and employment climate any edge helps...while social media is flourishing as the number one tool for job hunting it is more important than ever to have a professional headshot on your profile." SophterLight donates 20 percent of the profits to the hosting organization and provides additional photographic services to them.
The business benefits because we gain exposure in a meaningful way. Mike understands that building relationships starts by making genuine connections with his customers, then finding ways he can contribute.
2. Get your employees on board.
"Involving volunteers and my employees in the "Day of Photography" initiative is an avenue to boost morale and builds a collaborative team spirit," says Mike. "When you involve volunteers and employees it promotes a collaborative social environment, helps with networking and hopefully encourages lasting friendships" he says.
Volunteering provides leadership opportunities for employees, and exposes them to other organizations which leads to increased staff fulfillment and, ultimately, increased productivity.
3. Create a custom volunteer plan.
SophterLight Photography understands their business and employee strengths and selected volunteer activities that draw upon those strengths. We have members of the LGBTA community on our staff and in management, through these individuals our partnership with TCC grew.
Likewise, our love for travel photography brought us to the Dominican Republic and a partnership with Help Portrait. It's synergy really,
4. Let customers know how you're giving back.
We wanted to let current and prospective customers know what we are doing by including this information on our website. In addition to this website we have several others with specific savings for the LGBTA community as well as the general community. If you have any suggestions how we could help your organization please don't hesitate to contact us.
SophterLight Photography, LLC We shoot on location, in your home and also at our studios in CT and New York. We serve Connecticut (CT) , New Jersey (NJ), New York City (NYC). Locations in CT include Fairfield, Westport, Darien, Greenwich, Old Greenwich, Cos Cob, Riverside, Stamford and New Canaan. In the Big Apple, NYC areas we cover: Manhattan, Staten Island, Brooklyn, Long Island, Tribeca, Soho, West Village, Upper East Side, Upper West Side, Central Park, South Hampton, West Hampton, and East Hampton. Some of her locations in NJ are Hoboken, Weehawken, Jersey City, Morristown, Summit, Alpine and Edgewater. We service clients throughout Bergen county, Passaic county, Westchester county, Fairfield county, Warren county, Monmouth County, Somerset County, Union County, Essex County, and Morris County.