"Give your products a voice!"
-SophterLight Photography
"I like to create ads and other marketing assets that engage the consumer on many levels. When done effectively a clever campaign leaves a lasting impression, and that is precisely what I consider successful. Like good art, if your "reader" takes pause to enjoy a message, whether it is overt and literal, or suggested and interpreted, you have engaged in a dialog with the consumer. To accomplish this you must know your market, understand the segment of that market you want to target and then create the magic."
- The SophterLight approach |